Canon Middle East signed Logicom as its new distributor for Jordan to distribute and promote Canon’s comprehensive portfolio of consumer products including photo, video and B2C printing solutions across Jordon. Canon is already present in Jordan through its long-standing partner United Electronics Company (UEC),Read More…

Noon.com has signed a partnership agreement with Saudi electronics giant, United Electronics Company (eXtra) to act as Noon’s exclusive partner for a range of consumer electronics and home appliance items such as Samsung, LG, Sony, Braun, Kenwood and Moulinex. Read More…

United Electronics Company eXtra has announced the appointment of Abdulhameed Abdulaziz Al Ohali as the chief executive officer of the company with effect from 10th March 2015.Read More…

eXtra topped the fast-growing market for Sony PlayStation in Saudi Arabia and currently enjoys over 10% of the overall gaming market share in the Kingdom, which is estimated at SAR 750 million, where PlayStation account majority stake in the gaming consoles market. Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 24 stores – serving almost 90 percent of the population of Saudi Arabia. In addition, eXtra recently introduced its online shopping portal www.extra.com, a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.Read More…